![]() The company began offering a Rakuten credit card in 2005. In September 2004, Rakuten grew its financial services businesses by acquiring consumer finance company Aozora Card Co., Ltd., later renaming it Rakuten Card Co., Ltd. That November, the Rakuten Super Point Program, a membership loyalty program, was introduced. In April 2002, a new system was introduced for merchants, combining monthly fixed fees with commissions on sales. In March 2001, the online hotel reservation service Rakuten Travel was launched. At the time, the online marketplace had 2,300 stores and 95 million page views per month, making it one of the most popular sites in Japan. The company went public through an IPO on the JASDAQ market on April 19, 2000. The service was offered for a smaller fee than the larger Internet malls were charging, and merchants were given more control, such as the ability to customize their storefronts on the site. Harvard-educated former banker Mikitani envisioned the site as an online shopping mall, offering the opposite of what the larger companies like IBM were trying to do with similar services, by offering empowerment to merchants rather than trying to tightly control the virtual storefront. The Japanese word "rakuten" ( 楽天) means "optimism". The name was changed to Rakuten in June 1999. ![]() The company had six employees and the website had 13 merchants. The online shopping marketplace Rakuten Shopping Mall ( 楽天市場, Rakuten Ichiba) was officially launched on May 1, 1997. Hiroshi Mikitani, founder and CEO of Rakuten Telecommunications network & sale of mobile devices.The services operating under the Mobile segment are: The FinTech segment operates the following businesses: ![]() Internet portal and digital content sites.The services constitute the Internet Services segment are as follows: has more than 70 services operating through the three segments: Internet Services, FinTech, and Mobile. The company also has stakes in, AHA Life, Lyft, Cabify, Careem, Carousell and Acorns. Its major investments include Buy.com (now in the US), Priceminister (France, now ), Ikeda, Tradoria,, , Ebates, Viki, The Grommet. It is often referred to as the " Amazon of Japan". Rakuten is the official sponsor of the Spanish football club FC Barcelona as of 2021, and the Golden State Warriors of the NBA, as of 2022. Rakuten has more than 28.000 employees worldwide, operating in 29 countries and regions, and its revenues totaled US$7.2 billion with operating profits of about US$347.9 million as of 2016. Centered around Rakuten Ichiba, its businesses include financial services utilizing financial technology, as well as digital content and communications services such as the messaging app Viber, e-book distributor Kobo, and Japan's fourth mobile carrier Rakuten Mobile. ( 楽天グループ株式会社, Rakuten Group Kabushiki-gaisha) ( Japanese pronunciation: ) is a Japanese electronic commerce and online retailing company based in Tokyo, founded by Hiroshi Mikitani in 1997.
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